Valley Fiesta Campaign 2010

Branding, website and marketing of the 2010 Valley Fiesta.

Utilising the letters of the words 'Valley Fiesta' we came up with several anagrams to help convey the activities and feelings of the festival. Made from found materials, the 1m high logotype (created by David Johnston) was carried and strategically placed in familiar places around the Valley for the campaign shoot.

See a behind-the-scenes video of the shoot (made by BREEDER).