I work, play and live on the traditional lands of Tongva territory, Cession 286. I pay my respect to Elders both past and present, and recognise and respect their abiding connection to this land, its waterways and community.


Copyright ️️© Alex Naghavi 2024

I work, play and live on the traditional lands of Tongva territory, Cession 286. I pay my respect to Elders both past and present, and recognise and respect their abiding connection to this land, its waterways and community.


Copyright © Alex Naghavi 2024

RCA Records
Reigniting a 100 year old record label.

RCA Records, with its 100-year legacy in music, art, and culture, approached us to reinvigorate their brand for a new era. Our mission was to create a boundary-pushing, artist-first identity that celebrates RCA's rich history while positioning it for the next century. By refining the iconic type-forward logo and reimagining the brand as "Records, Culture, Art," we encapsulated RCA's broader cultural influence, from music to visual arts.


We designed a striking, versatile aesthetic with experimental graphics, variable typefaces, and a vibrant color palette, reflecting the eclectic mix of RCA artists. The new website and marketing collateral integrate motion and experiential elements, embodying RCA’s evolution from a traditional record label to a cultural catalyst. This transformation ensures RCA remains a significant force in music and beyond, honoring its past while embracing a dynamic future.

RCA Records
Reigniting a 100 year old record label.

RCA Records, with its 100-year legacy in music, art, and culture, approached us to reinvigorate their brand for a new era. Our mission was to create a boundary-pushing, artist-first identity that celebrates RCA's rich history while positioning it for the next century. By refining the iconic type-forward logo and reimagining the brand as "Records, Culture, Art," we encapsulated RCA's broader cultural influence, from music to visual arts.


We designed a striking, versatile aesthetic with experimental graphics, variable typefaces, and a vibrant color palette, reflecting the eclectic mix of RCA artists. The new website and marketing collateral integrate motion and experiential elements, embodying RCA’s evolution from a traditional record label to a cultural catalyst. This transformation ensures RCA remains a significant force in music and beyond, honoring its past while embracing a dynamic future.

TEAM
Josephmark — Studio
Alex Naghavi — Creative Direction
Meghan Armstrong — Design Lead
Shy Trutwein, Jasmine Gallagher — Design
Mackenzie Kruvant — Content Lead



Tim Lovett, Dan Rice, Ryan McShane — Motion



Val Moon — Producer

INVOLVEMENT
Creative Direction
Brand Strategy
Brand Narrative
Brand Identity
Website Design

RECOGNITION
D&AD
ADC
AGDA
Webby
Awwwards
Behind the Scenes
The Brand Identity
Webby’s

TEAM
Josephmark — Studio
Alex Naghavi — Creative Direction
Meghan Armstrong — Design Lead
Shy Trutwein, Jasmine Gallagher — Design
Mackenzie Kruvant — Content Lead



Tim Lovett, Dan Rice, Ryan McShane — Motion



Val Moon — Producer

INVOLVEMENT
Creative Direction
Brand Strategy
Brand Narrative
Brand Identity
Website Design

RECOGNITION
D&AD
ADC
AGDA
Webby
Awwwards
Behind the Scenes
The Brand Identity
Webby’s

TEAM
Josephmark — Studio
Alex Naghavi — Creative Direction
Meghan Armstrong — Design Lead
Shy Trutwein, Jasmine Gallagher — Design
Mackenzie Kruvant — Content Lead



Tim Lovett, Dan Rice, Ryan McShane — Motion



Val Moon — Producer

INVOLVEMENT
Creative Direction
Brand Strategy
Brand Narrative
Brand Identity
Website Design

RECOGNITION
D&AD Award
ADC Award
AGDA Award
Webby Award
Awwwards
The Brand Identity Feature

Webby's Feature

DALA

Creative Direction, Brand Identity, Product Design

DALA

Creative Direction, Brand Identity, Product Design